Net Zero
Strategies, challenges and solutions for Net Zero
Helpful ideas on which approaches make sense for your business and how better to gain buy-in.
Overview
We are Groundswell, a leading in-house sustainability provider, supporting some of the world’s most respected organisations.
Our focus is on reframing sustainability. We recognise the flaws in our industry and have created a new and better alternative.
We’re driven by a relentless commitment to achieve the best outcomes for our clients. Combining deep expertise with cutting-edge systems, and the best people in our industry, we help organisations make sense of sustainability.
LP Drivers
Text here
The Sustainability Team was set up to support the investment business (Octopus Investments) and ESG became broadly understood and adopted by the business, but with little consistency in approach across the investment teams.
Challenges
Text here
The team moved from an investment function to a centralised team supporting all group companies. They reported into Simon Rogerson, Octopus Group’s founder and CEO - Jack led on responsible investment and Lucy joined to support the group companies with corporate sustainability.
Solutions
Text here
Today we are a growing team, partnering with the best asset managers and their portfolio companies to make sense of sustainability.
© 2025 Groundswell. All rights reserved.
Reframing sustainability
Net Zero
Strategies, challenges and solutions for Net Zero
Helpful ideas on which approaches make sense for your business and how better to gain buy-in.
Overview
We are Groundswell, a leading in-house sustainability provider, supporting some of the world’s most respected organisations.
Our focus is on reframing sustainability. We recognise the flaws in our industry and have created a new and better alternative.
We’re driven by a relentless commitment to achieve the best outcomes for our clients. Combining deep expertise with cutting-edge systems, and the best people in our industry, we help organisations make sense of sustainability.
LP Drivers
Text here
The Sustainability Team was set up to support the investment business (Octopus Investments) and ESG became broadly understood and adopted by the business, but with little consistency in approach across the investment teams.
Challenges
Text here
The team moved from an investment function to a centralised team supporting all group companies. They reported into Simon Rogerson, Octopus Group’s founder and CEO - Jack led on responsible investment and Lucy joined to support the group companies with corporate sustainability.
Solutions
Text here
Today we are a growing team, partnering with the best asset managers and their portfolio companies to make sense of sustainability.
© 2025 Groundswell.
All right reserved.
Reframing sustainability
Net Zero
Strategies, challenges and solutions for Net Zero
Helpful ideas on which approaches make sense for your business and how better to gain buy-in.
Overview
We are Groundswell, a leading in-house sustainability provider, supporting some of the world’s most respected organisations.
Our focus is on reframing sustainability. We recognise the flaws in our industry and have created a new and better alternative.
We’re driven by a relentless commitment to achieve the best outcomes for our clients. Combining deep expertise with cutting-edge systems, and the best people in our industry, we help organisations make sense of sustainability.
LP Drivers
Text here
The Sustainability Team was set up to support the investment business (Octopus Investments) and ESG became broadly understood and adopted by the business, but with little consistency in approach across the investment teams.
Challenges
Text here
The team moved from an investment function to a centralised team supporting all group companies. They reported into Simon Rogerson, Octopus Group’s founder and CEO - Jack led on responsible investment and Lucy joined to support the group companies with corporate sustainability.
Solutions
Text here
Today we are a growing team, partnering with the best asset managers and their portfolio companies to make sense of sustainability.
© 2025 Groundswell. All rights reserved.
Reframing sustainability