Our Solution

We provide on-the-ground support from experienced people who are powered by our operating system. We drive efficiency and value for you.

Partnering with industry leaders

How we help

We’ve optimised everything we developed at Octopus to help you create value from sustainability.

On-the-ground support

Our people bring deep experience and expertise to help you develop and manage a commercial sustainability strategy.

 

You benefit from on-the-ground support from Groundswell, without the costs of recruiting a full-time team.

Hands on

Our people bring you on-the-ground support.

Valuable

We make sustainability commercial.

Integrated

We make sustainability an integrated part of your business.

Powered by our operating system

The combination of people, technology, and process, creates an operating system that powers the work we deliver for our clients. 

 

Human ingenuity, decision making, and analysis, sit at the heart of our proprietary systems.

People

People-led decision-making drives analysis and reporting.

Process

Proprietary processes make sense of complex problems.

Technology

Bespoke workflows drive efficiencies throughout our operating system.

How it works in practice

Octopus is a group of entrepreneurs and investors united by a common goal: backing the people, ideas and industries that will change the world.

Working with Groundswell has empowered us to take a practical and pragmatic approach to sustainability that drives value across the Octopus Group.

Simon Rogerson
CEO and co-founder of Octopus Group

Challenge

Capacity

Octopus needed the expertise to deliver on a sustainability strategy that fulfilled employee, customer, and LP expectations.

We help clients who don’t have the bandwidth or expertise to set, manage or deliver their sustainability strategy.

Efficiency

Octopus wanted to make sustainability a capability within their business rather than a function of it.  

We help clients to make sustainability an integrated part of doing business, removing the need for a siloed function.

Costs

Octopus didn’t want to create a large sustainability team or rely on consultants for project-based work.

We help clients that are tired of the costs of with working with traditional consultancies on a project basis.

Commerciality

Octopus wanted to develop a sustainability strategy that helped them achieve their commercial objectives.

We help clients develop an approach that gains buy-in from the wider business by leveraging sustainability to achieve commercial objectives.

Context

In five years running the sustainability team at Octopus, Groundswell’s founders moved sustainability from a function of the business to a capability within it. They saw an opportunity to drive efficiencies and reduce costs through a shift in how the sustainability team functioned, and Groundswell was born.

Solution

Groundswell operates on a fractional basis to manage the strategy, and drive implementation, across the Octopus Group. The team supports Octopus’ investment businesses, Octopus Investments, Octopus Capital and Octopus Ventures. While also working with the wider Group companies to make corporate sustainability fundamental to doing business. 

Value

Not only has Groundswell reduced Octopus’ costs, and improved efficiencies, but the solution has also succeeded in making sustainability a more integrated and therefore, commercial part of the business. 

Outcome

Capacity

Expertise

Whether it’s setting SBTi targets, fulfilling the B Corp certification process, or aligning with sustainability regulation such as SFDR and TCFD, we provide deep expertise when it’s needed.

Efficiency

Integrated

We helped Octopus make sustainability an integrated part of doing business, removing the need for a siloed function.

Costs

-50%

Moving to Groundswell reduced Octopus’ sustainability costs by 50%.

Commerciality

Strategy

We tied sustainability strategy into corporate objectives, driving value across Group companies and investments.

© 2025 Groundswell. All right reserved.

Reframing sustainability

Our Solution

We provide on-the-ground support from experienced people who are powered by our operating system. We drive efficiency and value for you.

Partnering with industry leaders

How we help

We’ve optimised everything we developed at Octopus to help you create value from sustainability.

On-the-ground support

Our people bring deep experience and expertise to help you develop and manage a commercial sustainability strategy.

 

You benefit from on-the-ground support from Groundswell, without the costs of recruiting a full-time team.

Hands on

Our people bring you on-the-ground support.

Valuable

We make sustainability commercial.

Integrated

We make sustainability an integrated part of your business.

Powered by our operating system

The combination of people, technology, and process, creates an operating system that powers the work we deliver for our clients. 

 

Human ingenuity, decision making, and analysis, sit at the heart of our proprietary systems.

People

People-led decision-making drives analysis and reporting.

Process

Proprietary processes make sense of complex problems.

Technology

Bespoke workflows drive efficiencies throughout our operating system.

How it works in practice

Octopus is a group of entrepreneurs and investors united by a common goal: backing the people, ideas and industries that will change the world.

Working with Groundswell has empowered us to take a practical and pragmatic approach to sustainability that drives value across the Octopus Group.

Simon Rogerson
CEO and co-founder of Octopus Group

Challenge

Capacity

Octopus needed the expertise to deliver on a sustainability strategy that fulfilled employee, customer, and LP expectations.

Efficiency

Octopus wanted to make sustainability a capability within their business rather than a function of it.  

Costs

Octopus didn’t want to create a large sustainability team or rely on consultants for project-based work.

Commerciality

Octopus wanted to develop a sustainability strategy that helped them achieve their commercial objectives.

Context

In five years running the sustainability team at Octopus, Groundswell’s founders moved sustainability from a function of the business to a capability within it. They saw an opportunity to drive efficiencies and reduce costs through a shift in how the sustainability team functioned, and Groundswell was born.

Solution

Groundswell operates on a fractional basis to manage the strategy, and drive implementation, across the Octopus Group. The team supports Octopus’ investment businesses, Octopus Investments, Octopus Capital and Octopus Ventures. While also working with the wider Group companies to make corporate sustainability fundamental to doing business. 

Value

Not only has Groundswell reduced Octopus’ costs, and improved efficiencies, but the solution has also succeeded in making sustainability a more integrated and therefore, commercial part of the business. 

Outcome

Capacity

Expertise

Whether it’s setting SBTi targets, fulfilling the B Corp certification process, or aligning with sustainability regulation such as SFDR and TCFD, we provide deep expertise when it’s needed.

Efficiency

Integrated

We helped Octopus make sustainability an integrated part of doing business, removing the need for a siloed function.

Costs

-50%

Moving to Groundswell reduced Octopus’ sustainability costs by 50%.

Commerciality

Strategy

We tied sustainability strategy into corporate objectives, driving value across Group companies and investments.

© 2025 Groundswell. All right reserved.

Reframing sustainability

Our Solution

We provide on-the-ground support from experienced people who are powered by our operating system. We drive efficiency and value for you.

Partnering with industry leaders

How we help

We’ve optimised everything we developed at Octopus to help you create value from sustainability.

On-the-ground support

Our people bring deep experience and expertise to help you develop and manage a commercial sustainability strategy.

 

You benefit from on-the-ground support from Groundswell, without the costs of recruiting a full-time team.

Hands on

Our people bring you on-the-ground support.

Valuable

We make sustainability commercial.

Integrated

We make sustainability an integrated part of your business.

Powered by our operating system

The combination of people, technology, and process, creates an operating system that powers the work we deliver for our clients. 

 

Human ingenuity, decision making, and analysis, sit at the heart of our proprietary systems.

People

People-led decision-making drives analysis and reporting.

Process

Proprietary processes make sense of complex problems.

Technology

Bespoke workflows drive efficiencies throughout our operating system.

How it works in practice

Octopus is a group of entrepreneurs and investors united by a common goal: backing the people, ideas and industries that will change the world.

Working with Groundswell has empowered us to take a practical and pragmatic approach to sustainability that drives value across the Octopus Group.

Simon Rogerson
CEO and co-founder of Octopus Group

Challenge

Capacity

Octopus needed the expertise to deliver on a sustainability strategy that fulfilled employee, customer, and LP expectations.

Efficiency

Octopus wanted to make sustainability a capability within their business rather than a function of it.  

Costs

Octopus didn’t want to create a large sustainability team or rely on consultants for project-based work.

Commerciality

Octopus wanted to develop a sustainability strategy that helped them achieve their commercial objectives.

Context

In five years running the sustainability team at Octopus, Groundswell’s founders moved sustainability from a function of the business to a capability within it. They saw an opportunity to drive efficiencies and reduce costs through a shift in how the sustainability team functioned, and Groundswell was born.

Solution

Groundswell operates on a fractional basis to manage the strategy, and drive implementation, across the Octopus Group. The team supports Octopus’ investment businesses, Octopus Investments, Octopus Capital and Octopus Ventures. While also working with the wider Group companies to make corporate sustainability fundamental to doing business. 

Value

Not only has Groundswell reduced Octopus’ costs, and improved efficiencies, but the solution has also succeeded in making sustainability a more integrated and therefore, commercial part of the business. 

Outcome

Capacity

Expertise

Whether it’s setting SBTi targets, fulfilling the B Corp certification process, or aligning with sustainability regulation such as SFDR and TCFD, we provide deep expertise when it’s needed.


Efficiency

Integrated

We helped Octopus make sustainability an integrated part of doing business, removing the need for a siloed function.

Costs

-50%

Moving to Groundswell reduced Octopus’ sustainability costs by 50%.



Commerciality

Strategy

We tied sustainability strategy into corporate objectives, driving value across Group companies and investments.

© 2025 Groundswell.

All right reserved.

Reframing sustainability